New York Apple Sales’ Jim Allen Discusses Increased Acreage and Upcoming Season

GLENMONT, NY – To further enrapture consumers with apples and gain those repeat sales, there are three main features of a variety that New York Apple Sales (NYAS) prizes amongst others: flavor, taste, and crunch. And with hundreds of acres of high-performing varieties in production, there is a lot of excitement for the team and the upcoming season.

As Jim Allen, VP of Marketing, recently told me, the company is adding new varieties for their customers with KORU®, Sweetango®, Snap Dragon®, Ruby Frost®, and future plans for Evercrisp®, and Smitten™.

“All of these newer apples have the same connection; they have that hard crunch and explosive characteristics that consumers are looking for,” Jim says. “Their sugar levels, hardness, and appearance are also wonderful, which helps boost consumer loyalty and increased purchases.”